Ms Rashida Saani Nasamu is a conversation consultant, an entrepreneur, organisational progress strategist and youth wealth creation advocate.
Following functioning for in excess of 10 yrs as a broadcast journalist in Ghana, she moved on in 2013 to concentrate on her own business, the I-ZAR Group, which has now grown into a conglomerate with affiliates in authentic estate and development, media investments, ICT, retail as well as social enterprises.
In 2018, she was adjudged winner in the Communications classification of the 40 under 40 awards and also won the People’s Selection Award as the most voted underneath 40 Female Chief Govt of the calendar year.
In 2019, she gained the final award at 40 less than 40 awards by profitable the Initial Amongst Equals Award for her initiatives as a young entrepreneur with numerous small business affiliate marketers.
Fairly not too long ago, she additional food stuff small business to her line of organizations by means of the establishment of ‘Alhaji’s Wife’ to provide ‘waakye’ – a local delicacy of rice and beans.
Showing on the Springboard, Your Virtual College, a radio programme on Pleasure FM, Ms Nasamu took listeners via her entrepreneurship journey.
She mentioned she conceived her entrepreneurial suggestions at an early age mainly because she arrived from an entrepreneurial household.
“My dad was an entrepreneur and he pretty much died on the task. He will ordinarily go to his store incredibly early in the early morning and close quite late and all of his kids who finished school and were awaiting final results had to essentially work there.
“And that is exactly where the ideas ended up conceived. That is where I learnt to be realistic, sensible and concentrate on distinct items at the exact same time,” she mentioned.
Working with her qualifications as an instance, she stated it was quite vital for children to undergo such instruction in advance of they could stand on their ft.
Food stuff enterprise
On what influenced her determination to go into the foodstuff small business, she reported it was to assure a a number of stream of earnings.
“The edifice the place I am working the foods business enterprise is shut to my household and I realised it experienced been empty for some time so I considered about what I could use it for. I determined it as a primary area for small business which was why I believed I should have interaction in a thing retail and not the standard company things. I made a decision to use it to provide anything important and food stuff is a single of them. Men and women try to eat each and every day, and that was the inspiration,” she narrated.
She stated her other purpose was that cooking was a hobby as she liked to prepare dinner at residence.
She, for that reason, urged people today to commercialise their hobbies, incorporating that staying in a work just one is not intrigued in designed it mundane.
“So there really should be some sort of terrific desire in your occupation for you to be ready to do very well in the initially position,” she stated.
On why she decided to market ‘waakye’ and not any other food, she reported: “I am yet to have an encounter with people today who don’t like ‘waakye’. It has slowly turn into a delicacy that represents a location brand graphic for the place.”
“People now take in it for breakfast, lunch and dinner, and people’s desire in ‘waakye’ keeps increasing,” she included.
On what motivated the identify ‘Alhaji’s Wife’, she claimed branding was an vital portion of just about every company, therefore her determination to go with a identify that was distinctive.
“When I made a decision to market foods, I assumed about how to develop a aggressive advantage further than the flavor of the foods. So the greatest shock was when I unveiled the title ‘Alhaji’s Wife’.”
“It acquired all people not comfortable and even my kids advised me that name was much too regional, but today my small children prefer to be identified with that manufacturer than the company graphic. ‘Alhaji’s Wife’ is this kind of a heavy title and for most people who appear to purchase the ‘waakye’, they are searching out for an individual who has been set up by some major time sugar daddy (Alhaji) only to get upset when they see me,” she noted.
She pointed out that she was not even married to any Alhaji in the 1st spot.
Classes to be learnt
Sharing some classes from her entrepreneurial journey, Ms Nasamu urged younger graduates to disabuse their minds of the actuality that it had to be official occupation or very little else.
“We require to start out doing anything for ourselves and it is time to make unconventional or the casual sector really appealing to ourselves even though we are nonetheless incredibly younger and sturdy. The thirst and penchant for white collar pursuits is the explanation why there are no jobs in the 1st place,” she pointed out.
On what has saved her likely all these years, she mentioned her journey enabler experienced been always owning the electricity to go for what she wished.
“I do not procrastinate. The simple fact that I believe it is the ideal factor, I go for it. I am also quite formidable and productive. Currently being productive is intended to be very important in everyday living. As long as you are strong and have superior overall health, you must be in a position to diversify,” she pointed out.
Ms Nasamu also mentioned that failure and uncertainty ended up meant to be a everyday affair in the everyday living of an entrepreneur.
She explained the capability to welcome those people troubles and obtain a way to get the job done your way out effortlessly was what confirmed accomplishment.